Win more installs from the letterbox
Practical guides on targeting, timing and tracking direct mail for Australian solar and battery businesses.
Article 01 · 4 min readDoes Direct Mail Still Work for Solar Installers? What the Australian Research Says
"Nobody reads mail anymore." The Australian data says otherwise. Here's what the research shows and why letters suit a high-ticket solar decision.
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Article 02 · 4 min readRenting Your Leads from Meta and Google? Why Solar Installers Are Adding Letters to the Mix
Rising ad costs, algorithm changes and shared leads are squeezing solar margins. Here's how letters and digital work better together than either alone.
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Article 03 · 3 min readOne Letter Drop Isn't a Campaign: Why Solar Installers Who Keep Mailing Win the Install
Most solar letter campaigns fail because they stop after one send. Here's why repetition wins, and how automation makes it effortless.
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Article 04 · 4 min readThe Solar Leads You've Already Paid For: A Follow-Up System That Stops Them Going Cold
The biggest leak in solar lead generation isn't lead volume. It's follow-up. Here's a simple system built around QR scan alerts and your CRM.
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Article 05 · 3 min readThe List Is the Campaign: Why Who You Mail Matters More Than What You Say
A great solar letter sent to renters and homes that already have panels is wasted money. Here's how to build a list that actually converts.
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Article 06 · 3 min readRight Homeowner, Right Moment: Timing Your Solar Letters to When People Actually Decide
A great solar offer at the wrong moment gets binned. Here are the trigger moments that make homeowners ready to act, and how to be in the letterbox when they happen.
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