Increase Solar Panel & Battery leads using direct mail
We provide the targeting tool, merge your letters and handle postage, so you stop paying for leads that were never going to buy.
Most solar marketing leaks money before a quote is ever booked
Mailing the wrong people
Renters, apartments and roofs already covered in panels. Every one of those letters is postage you never get back.
The right offer at the wrong time
The same letter is binned in March and acted on in June. Most mail goes out when you have time, not when homeowners are ready.
Paying for leads, not installs
Every channel bills you for reach. None of them tell you the cost per signed system.
Renting leads from Meta and Google
Costs rise, rules change, and the same homeowner is sold to every installer bidding on your postcode.
One drop, then nothing
Homeowners rarely act on the first letter. Campaigns stop because nobody has time to rebuild the list and book the print run.
Leads that go cold
Quotes go quiet and your team chases everyone equally, so the hottest prospects wait in the same queue as the coldest.
Reduce Marketing Spend by Targeting Prospects
Use our aerial imagery to identify non-solar or solar-owner or provide your own list
We send your direct mail offer
Your existing letter, personalised and printed by our mail house, then posted to every address on the list. No redesign, no printer to manage, repeat drops on a set cadence.
Increase conversion by targeting the right households
Get your offer in front of the right households now before the Federal solar and battery rebates drop on 1 January 2027
Only the homes that can say yes
- ✓Homeowners only, not tenants. The person reading the letter can approve the install.
- ✓Houses only, not apartments. A roof the homeowner controls, with no strata hurdles.
- ✓Properties with no solar panels for system sales.
- ✓Properties with solar panels when you're selling batteries.
At the moments homeowners act
Just moved in, no solar
New owners are setting up bills and planning upgrades. Lead with starting life in the new home on lower power bills.
Solar panels over 10 years old
Older systems produce less and rarely have storage. Lead with an upgrade and a battery.
When homeowners are ready
A letter that gets binned in March can win the job in June. Time each drop to when homeowners are deciding, not just when your team has a gap.
Addressed mail still gets read in Australia
are more likely to read and retain information sent by mail, compared with 63% for email.
Accenturesaid they were likely to purchase or follow up on an offer made to them by mail.
Accentureopen their mail, and 86% read it the same day it arrives.
Australia PostConnect with the Team
Book a call and we'll run you through
- Your list: show you how to identify owner-occupied houses with no solar, or solar owners in your postcodes
- Your letter: how we use the direct mail letter you already have, personalised and posted by our mail house
- Your timing: how to get your offer out before the 1 January 2027 rebate drop
- Your triggers: which suit your area (new movers, systems over 10 years old)
- Your numbers: list size, campaign cost and the cost per install you need to beat
Book a call with the team
We'll get back to you to book a time that suits.
