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A smarter, more connected future for buyers agents

Smarter insights. Seamless workflows. A better client experience.

We’re excited to announce a new integration between BA ICON and Stash, connecting one of Australia’s leading buyers agency CRMs with the property intelligence platform used by buyers agents across the country.

This partnership brings Stash’s deep property data and research tools directly into the BA ICON workflow, creating a more connected platform for modern buyers agencies.

Instead of switching between systems for research, client communication and deal management, agents can now access richer property intelligence directly within the tools they already use every day.

The result is a faster workflow, better insights and a stronger client experience.

Expanded property insights inside the BA ICON Client Portal

Stash subscribers can now enhance the experience they deliver to clients inside the BA ICON Client Portal.

Every property can now display detailed property intelligence including:

  • Suburb profiling and market insights
  • Nearby schools and local amenity data
  • Risk overlays including flood, bushfire and heritage
  • Ownership timelines and property history
  • Comparable listings and sales evidence

This gives buyers agents a more professional way to present research while giving clients a richer, more transparent view of every property.

Run feasibility analysis directly inside your workflow

Due diligence is one of the most time-consuming parts of the buying process.

With the BA ICON and Stash integration, agents can now run feasibility checks and property analysis directly within their workflow.

Instead of manually compiling reports across multiple systems, Stash insights are now embedded into the tools buyers agents already use to manage briefs, properties and client updates.

The result is less manual work, faster decision making and a smoother client experience.

A fully connected buyers agency platform

The integration brings together the key components of a modern buyers agency stack:

  • Leads
  • Client briefs
  • Property research
  • Due diligence
  • Client communication

All connected through a single intelligent workflow.

“Our partnership with Stash brings research, sourcing and client management together like never before. It’s about eliminating friction and giving every agent a genuine competitive edge.”

Simon Rose, CEO & Founder, BA ICON

“By integrating Stash’s property intelligence into BA ICON, we’re empowering agents with insights that drive smarter decisions and better client outcomes.”

Lee Russell, Co-Founder, Stash Property

Setting a new benchmark for buyers agency technology

Together, BA ICON and Stash are redefining how buyers agents research property, analyse opportunities and deliver value to their clients.

As the buyers agency industry continues to evolve, connected platforms like this will play an increasingly important role in helping agencies operate more efficiently and scale their businesses.

This integration represents another step toward a more intelligent, connected property technology ecosystem for buyers agents across Australia.

About Stash Property

Stash Property is an Australian property technology platform providing national property data, AI-powered search tools and market intelligence for buyers agents and property professionals.

Built by a leadership team with over 20 years of combined experience from RP Data, Pricefinder, CoreLogic and Domain, Stash delivers the property intelligence that powers smarter decisions.

Learn more at stashproperty.com.au

About BA ICON

BA ICON is a purpose-built CRM and workflow platform for buyers agents, helping agencies manage leads, briefs, properties, client communication and operations in one connected system.

By combining workflow automation, client portal tools and modern buyers agency processes, BA ICON helps agencies operate more efficiently and deliver a stronger client experience.

Learn more at icon.com.au

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