Media release · For immediate release
Team behind Pricefinder launches Patch, showing agents the listings hiding in their CRM, the properties missing from it, and letting them query their database with AI
Patch by Stash matches an agent’s database to every property in their suburbs, revealing coverage, likely sellers and the listings that got away.
BRISBANE, 1 November 2026: Australian property data company Stash, built by the team behind Pricefinder, today launched Patch by Stash. Patch is a database insights product for real estate agents: it connects to an agent’s CRM and matches every property in it to Stash’s data on more than 13 million Australian properties.
The result is a suburb-by-suburb view of an agent’s patch: how many properties they have in their database, how many sold in the last 12 months, the commission pool on the table, and which owners are most likely to sell next. Patch also tracks the listings agents missed, which agency won them, and which owners are opening their market updates.
Many prospecting tools tell agents about a likely seller too late. By the time a data trigger fires, the owner often already has an agent lined up. Patch is built for the harder part of the job: nurturing. It helps agents build trust with owners before they are thinking of selling, and deliver value when there is no commission in sight, so they have the right conversation with the right people at the right time. When those owners are ready to sell, they call the agent who stayed in touch.
Patch launches today in beta, with a 14-day free trial.
“Most agents know their listings market share. Very few know their property share: how many of the properties in their suburbs are actually in their database. You can’t sell a house you don’t know exists. Patch shows agents which properties they have, and which owners they’ve never spoken to.”
Colin Wilson
Co-Founder, Stash Property
Your next listing is already in your database
Most agents hold thousands of contacts in their CRM, from past vendors and buyers to appraisals that didn’t list. But a CRM stores contacts, not context. Patch adds that context to every property:
- Suburb coverage: the agent’s share of every property in each suburb, with median price, 12-month turnover and the commission pool.
- Find the rest: a one-click prospect list of the properties not yet in the agent’s database.
- Tenure and tenancy: how long each owner has held, and whether the property is owner-occupied or rented.
- Just listed alerts: a notification when a property in the database comes on the market, even with another agency.
- Missed listings: which agency and agent won each listing that got away, and the estimated commission.
- Smart CRM: plain-English search across the database, such as “character homes in Norman Park held for 7+ years”.
“It’s no secret that agents are missing out on millions in commission from relationships they’ve already built. Patch by Stash helps them uncover it. It shows agents exactly how much of their patch they have, who to call first and which listings walked out the door.”
Colin Wilson
Co-Founder, Stash Property
Turn your CRM into a Smart CRM
With Patch, agents can ask their database anything in plain English, such as “owner-occupied homes in Camp Hill bought before 2010” or “properties in my CRM owned for more than 30 years on 800m²”, and get a list ready to call or mail.
Client privacy is built in. Agents’ personal client information, such as names, phone numbers and email addresses, is not sent to Stash or to AI models. Patch matches each property in the CRM to Stash’s AI-analysed property data, and the search runs on that property data, so contact details stay in the agent’s CRM.
Ask your database anything. No filters to learn: type it the way you would say it to your PA.
See the commission that walked out the door
Every agent loses listings from their own database. Most never find out how many, or to whom. Patch watches every property in an agent’s CRM and flags it the moment it lists with another agency, with the price, any price changes and the estimated commission.
Over time, Patch shows which agencies and agents are winning the listings in the database, how many they took and the commission that went with them. In the example below, 97 properties from one agent’s database listed with other agencies over the last 360 days, worth an estimated $2.89 million in commission at a 2% rate. Seventeen are still on the market, and nine have been listed for 60+ days, where the agency agreement may be ending.
Missed listings aren’t always lost. Patch nudges the agent when a campaign stalls, the price drops or an agency agreement is likely to be ending, so they can reconnect with the owner.
Example dashboards. Addresses, agents and agencies are fictional, and photos are illustrative.
“Agents don’t need another prospecting tool. This job belongs in their CRM. That’s why we built Patch API-first. Our APIs are ready to connect to the CRMs agencies already use, so the insight shows up where agents work, not in yet another login.”
Lee Russell
Co-Founder, Stash Property
Built API-first, for the CRM agents already use
Agents don’t want another prospecting tool to log in to. Patch is built API-first, with APIs ready to connect to an agency’s CRM, so the insight lands on the property records agents already work from every day. Agents can use Patch in one of two ways.
Option 1 · In your CRM
Patch inside the CRM your team already knows
- Property insights on every CRM record
- Smart tags such as “Held 10+ yrs”, “Owner occupied” and “Neighbour listed”
- Alerts when a property lists, sells or its market update is opened
- Connected through the Patch APIs, or by CSV upload
Option 2 · In Stash
The full Stash toolkit, built around the database
- Suburb coverage, tenure and “find the rest” dashboards
- Property Pipeline from prospect to listed
- Branded CMAs, Live Market Updates and Stash Mailhouse
- Conversation starters when a neighbour lists
Get a breakdown of who is in your CRM
Patch breaks down every property in an agent’s database by tenancy, tenure, value and build era, with an insight on each chart.
Pricing and availability
- Patch is available now in beta across Australia, with a 14-day free trial.
- Pricing is based on the number of properties monitored, with volume discounts for larger databases. Agencies can chat with the Stash team for pricing tailored to the size of their database.
- Patch includes Stash for Real Estate: property data on 13M+ properties, mapping, unlimited CMAs and Live Market Updates.
- Patch connects to the major real estate CRMs and also accepts a CSV upload.
More information: stashproperty.com.au/patch
About Stash
Stash is a privately owned Australian property data company built by the team behind Pricefinder, with more than 20 years in Australian property data. Stash gives real estate agents, buyers agents, investors, developers and property professionals one place to research properties, sales, listings, planning and suburb trends. The Stash group also includes Patch, CRM2Print, FindABA, Listgate and Proptech Data.
Meet the team
The people behind Stash
Brett Fort
CEO
SaaS data entrepreneur. Brett has spent his career turning zoning, town planning, development approvals and GIS mapping into products people use every day.
Colin Wilson
Head of Product
In property data since 2001, starting with QVAS. Colin joined Pricefinder from day one in 2004, and led a range of agent data products at Domain before Stash.
Lee Russell
Head of Partnerships
More than 20 years in the industry with RP Data (now Cotality), Pricefinder and Domain, working with agencies, banks and partners across Australia.
Martin Guiot
Head of Growth
Led Pricefinder’s growth from 2012, and more recently growth at Domain and National Property Data.
Daniel Caldeweyher
Head of Data
Head of Data at Pricefinder from 2007. Dan has since built the data behind several Australian proptechs.
Kris Zima
Head of Technology
Founder of Stash and other startups building data-driven tools for property development and GIS mapping.
Media contact
Brett Fort
Co-Founder, Stash Property
brett@stashproperty.com.au
Note to CRM providers
Patch runs on property addresses, not contacts, synced from the CRM to Stash. Its APIs let you query that data in natural language, pre-matched with hundreds of property flags and live property data. The APIs can be exposed inside your CRM, so agents can query properties directly using the CRM’s own property ID. To talk about an integration, contact Lee Russell, Co-Founder, Stash Property, at lee@stashproperty.com.au.
Notes to editors
- Interviews, a product walkthrough and high-resolution images are available on request.
- Product screenshots use sample data and fictional addresses.
- Commission pool figures are estimates: sales in the last 12 months at the suburb median price and a 2.5% commission rate.
ENDS
See how much of your patch you have
Connect your CRM and see your coverage, your likely sellers and the listings you missed, suburb by suburb.
