Turn your CRM into a nurture machine
Most real estate lead generation has the same problem.
It’s either too early or too late.
The real opportunity is everything that happens in between.
Your CRM already contains years of relationships, properties and future sellers. Stash connects those properties to live property and market intelligence, giving your team relevant reasons to stay in touch until the owner is ready to make a move.
A neighbour lists. A property nearby sells. The market moves. A buyer is looking for something like theirs. Stash helps turn those moments into relevant conversations at scale.
So instead of constantly chasing the next lead, you can nurture the opportunities already sitting in your database.
Stay relevant. Stay in touch. When they’re ready to sell, be the agent they call.
Launching late 2026
From the makers of Pricefinder & Leadscope
We’ve spent decades building property data and prospecting products for Australian real estate agents. We know the problem isn’t finding more data. It’s knowing what to do with it.
Stash cleans and matches your CRM property data, shows you who you know across your patch, identifies opportunities and helps you understand who to contact and why.
You can also use your database to find properties for active buyers, or connect listings and off market opportunities with Australia’s largest directory of Buyers Agents.
Know your database. Know your patch. Never run out of reasons to call.
Your CRM + Stash. A cleaner database. A smarter patch.
Start with a cleaner CRM
Your CRM is only as useful as the data inside it.
Stash washes your property data by matching the addresses in your CRM to real Australian properties.
- Match your records — See which CRM records successfully match to a property.
- Find what needs cleaning — Identify incomplete, incorrect or unmatched addresses that need attention.
- Flag duplication — Create a cleaner, more consistent view of the properties in your database.
- Enrich every property — Connect your records with property, ownership, sales, planning, risk and market intelligence.
Clean the database first. Then start putting it to work.
How well do you really know your patch?
Once your properties are matched, Stash can compare the properties in your CRM with the wider market.
See who you have. See who you don’t.
Understand how much of your core area is already represented in your database, where the gaps are and where your team has existing relationships to work with.
Your CRM stops being just a list of contacts and starts becoming a map of your patch.
See the listings you’re missing
Every week, properties already sitting in agency CRMs are listed by someone else.
Stash can show you how many listings you’re missing from your own database and which agents are picking them up.
See the properties that were already in your CRM before they hit the market. Understand where you’re losing opportunities and where your team should be paying more attention.
Don’t just measure how many contacts are in your CRM. Measure how much business you’re missing from it.
USE CASE
Who’s picking off your database?
12 properties listed in your patch this week.
8 were already in your CRM.
See which properties you missed, who listed them and where the relationship existed inside your business.
Over time, Stash gives you a much clearer picture of where listings are being won and lost.
The hardest part of prospecting isn’t always knowing who to call. It’s having something relevant to talk about. Stash connects what’s happening in the market with the properties already in your CRM to create timely conversation starters.
- A neighbour just listed — Talk about what’s happening in their street.
- A neighbour just sold — Share the result and what it could mean for their property.
- They’ve owned for a long time — Start a conversation about their future plans.
- Planning or zoning has changed — Let them know what may have changed for their property.
- The local market is moving — Give them relevant context about their area.
Give everyone in your CRM a better reason to hear from you.
Find opportunities already sitting in your CRM
Once your database is connected to property intelligence, you can start looking at it differently.
Instead of treating your CRM as a list of contacts, use the properties behind those contacts to find your next listing, your next prospecting conversation or even the property your buyer is looking for.
Looking for your next listing?
Find properties where nearby listings, recent sales and other market activity give you a timely reason to reconnect.
Looking for potential downsizers?
Find long-term owners and Baby Boomers already sitting in your CRM who may be worth a conversation about their next move.
Have a buyer with a specific brief?
Search your CRM for properties that match what your buyer wants, even when those properties aren’t currently on the market.
Looking for development opportunities?
Find larger blocks, corner sites, zoning opportunities, planning changes and other property characteristics that could create a reason to contact the owner.
Want to know which listings you’re losing?
See properties that were already sitting in your CRM but were listed by another agent, including who won the listing.
Want to know who you’re missing?
Compare your CRM with your patch to understand which properties you already have relationships with and where the gaps are.
Need a reason to call today?
Find people in your CRM affected by nearby listings, recent sales and other property activity, then turn those events into relevant conversations.
USE CASE
Turn one new listing into dozens of conversations
When a property comes to market, Stash can identify the people already in your CRM who own properties nearby.
Instead of sending another generic prospecting message, your team has a timely and relevant reason to get in touch.
“A property just around the corner has come to market. I thought you might be interested in what’s happening in your street.”
That same approach can be applied when a nearby property sells or other relevant property activity occurs.
One event in your patch can create dozens of relevant conversations with potential sellers already sitting in your database.
Have a buyer looking for something unique?
There’s a good chance the property they’re looking for is already sitting in your CRM.
Search the properties you already know by location, property type, bedrooms, land size, ownership, planning characteristics and hundreds of other property attributes. Instead of waiting for the right property to hit the portals, search your own database and identify owners you already have a relationship with.
Turn your CRM into your own off-market property network.
Connect your properties with active buyers
Your own database is only the beginning.
Stash Connect gives real estate agents access to Australia’s largest directory of Buyers Agents.
When you have an on-market listing, off-market opportunity or hard-to-match property, find Buyers Agents active in your area and connect with professionals representing genuine buyers.
- See Buyers Agents servicing your area
- Understand buyer demand
- Promote on-market and off-market opportunities
- Connect directly with Buyers Agents
Your CRM helps you find the property. Stash Connect helps you find the buyer.
Get more from the database you already have
Stash isn’t just for sales teams. The same property intelligence can help your property management team understand and grow its rent roll.
See what’s happening around the properties you already manage, identify nearby rental activity, understand tenure and length of ownership, and uncover potential new management opportunities across your patch.
And across your wider CRM, Stash helps you understand what you have, clean what isn’t working and connect your database to what’s happening in the property market.
Clean your data. Understand your patch. Find opportunities. Create better conversations. Find properties for buyers. Grow your rent roll. Connect with more buyers.
Your CRM doesn’t have to be an isolated database. Connect it to the market around it.
Know your database. Know your patch. Know what you’re missing.
Connect your CRM to Stash and start turning the property data you already have into opportunities.
